This automation is designed for sales representatives and lead generation managers who need to streamline their prospecting efforts by automating the research phase. Leveraging AI, this workflow searches the web to gather relevant insights about a company or domain, significantly reducing the manual effort typically required for personalized outreach preparation.
Step-by-Step Process:
- Input Collection
The workflow begins with a simple, unstructured input such as a company name or website domain. This serves as the basis for initiating automated research activities. - Web Research via AI
Using SerpAPI, the workflow conducts a live Google search to retrieve relevant public information about the company. This replaces time-consuming manual search efforts with real-time, AI-curated data collection. - Website Content Extraction
A sub-workflow is triggered to visit the company’s website and extract structured content. This step pulls useful details such as pricing plans, product offerings, and available services. - Data Structuring and Output Parsing
The AI organizes the findings into a structured format using a "Structured Output Parser" module. It can adapt to any desired format by adjusting the prompt and parser configuration to match specific research objectives. - Final Output Delivery
The workflow returns key company attributes, including domain, LinkedIn URL, pricing model details, and whether they offer enterprise plans, free trials, or API access—along with a classification of the company’s market (B2B or B2C).